3 Ways To Get Employee Buy-In
One of the biggest frustrations constantly heard from physical therapy clinic owners is “how do I get my employees to buy-in?” In fact, this is heard almost as much as “I need more referrals.”
As you know, a lack of employee engagement can result in poor productivity, lost revenues and staff turnover.
The truth is you cannot build a great practice without a good team.
You cannot build a good team without learning about the drivers of employee engagement, like what inspires and motivates them.
Having worked with hundreds of practices owners and their teams, there are 3 things you can do right now to increase your employee buy-in:
Getting Employee Buy-In By Establishing Your Vision
So, this is number one. Workplace engagement starts with a vision. It all starts with a vision from you. This is your business. This is your dream. You get to create this practice the way you want to, and I know something. I know you know what that is. I know you know what it looks like, and there’s a couple of things that get in the way. One is actually taking the time to write it down.
Silence the Critic That’s Affecting Employee Engagement
The other thing is the critic. It’s the critic we all have. The critic says, “Well, how are you going to do that? You’ve never done that in the past. What proof do you have?” We all have that critic. Tell that critic “Go to bed. Go to sleep,” and what you want to do is you want to think and write down the vision you have for your practice. What does it look like? What’s happening in your business a year from now, two years from now, three years from now? You choose the timeframe. But what this does, creating this vision, what it does it gives you something that you can share, and when you’re able to share your vision with others, they now can make the decision. Do I want to be a part of this?
Build Workforce Engagement By Sharing the Vision With Others
The chances are that the answer’s going to be yes. They do want to be a part of this. They do resonate with what you’re doing, and they want to be part of this thing. Now, there are other things that you’re going to have to do to build workplace engagement and get employee buy-in, but if you don’t have the vision then what exactly are your employees buying into? See, the drivers of employee engagement and what people buy into are the visions that they have. When JFK said, “We’re going to the moon,” in early 1960, 1961, by the end of the decade he didn’t know how. He just passionately described the vision of what we were going to do knowing that we could fail, knowing that it couldn’t happen, but you know what? Leaders tell the vision as they see it and this is what inspires workforce engagement. Martin Luther King had a vision. Abraham Lincoln had a vision. Steve Jobs had a vision, and so do you, and it doesn’t matter it’s not this grandiose vision that maybe some of those leaders had, but it’s no less important to you or less worthwhile of getting employee buy-in for.
Write It All Down and Drive Employee Engagement
So, take some time and start writing down what this vision is and start getting employee buy-in. What does your practice look like? What’s your role in the practice? Describe the culture. Describe the systems you’re going to have in place, the number of locations, the number of clinicians you’re going to have. Get as specific as you can now to maximize employee engagement later, and don’t worry about making it perfect, and don’t worry about the critic in your head that’s going to question you. Go ahead and do it, that’s the first step to employee buy-in, and then after that share it. Share it with your team. You’ll be pleasantly surprised by how thankful and appreciative they are that you did. That’s step number one. Next time, I’ll share with you the second thing you can do to increase workplace engagement and get buy-in from your staff.
BetterPT is helping to bring referrals and revenue to physical therapy practices. If you are interested in joining the BetterPT community, please email us at email@example.com.